Nearly 1,000 kilograms of rice noodles sold in a day
2023-02-03
Hunan Rice Noodles Street, converted from an old street block, is located at North Jiucaiyuan Road of Furong District of Changsha City with a total length of about 400 meters. There are 53 stores, including 13 characteristic rice noodles shops of 6 cities and 1 prefecture as well as 23 snack and beverage shops.
Since its opening on October 1, 2020, Hunan Rice Noodles Street has become an Internet-famous site integrating food, culture, tourism and leisure. The popularity of “Changsha Wall” has made it a new landmark in Changsha.
The actual tourist flow of the street during the Spring Festival holiday exceeded 600,000, hitting a record high. The major stores sold 850 kilograms of rice noodles daily, about 3,000 to 4,000 bowls of rice noodles, two to three times of the usual sales. The owners of several major stores said they were busy but happy.
Hunan Rice Noodles Street’s going viral is a part of Changsha’s efforts to unleash consumption potential of characteristic blocks. In May 2020, the governments of Changsha City and Furong District decided to upgrade North Jiucaiyuan Road and build Hunan Rice Noodles Street which has been a big draw for food seekers.
Hunan Rice Noodles Street’s going viral is a part of Changsha’s efforts to unleash consumption potential of characteristic blocks. In May 2020, the governments of Changsha City and Furong District decided to upgrade North Jiucaiyuan Road and build Hunan Rice Noodles Street which has been a big draw for food seekers.
In 2021, Furong District comprehensively improved the quality of Hunan Rice Noodles Street, Hunan Culture Square, Changsha Drama Street, Antique Art Street, Digital Creative Street, etc., meeting personalized needs of consumers.
During the Spring Festival holiday this year, the consumption cluster brought its role into full play. In Hunan Grand Theater, 320 seats of the “Laughter Workshop” were all booked up. Xinhua Bookstore in Yuanjialing launched activities such as “enjoying lanterns and praying for blessings”, the “lucky draw” and “price discounts for all books”. Antique Art Street was also getting prepared for the 29th Hunan Cultural Relics Exchange Conference in anticipation of more surprises brought to the antique market.
During the Spring Festival holiday this year, the consumption cluster brought its role into full play. In Hunan Grand Theater, 320 seats of the “Laughter Workshop” were all booked up. Xinhua Bookstore in Yuanjialing launched activities such as “enjoying lanterns and praying for blessings”, the “lucky draw” and “price discounts for all books”. Antique Art Street was also getting prepared for the 29th Hunan Cultural Relics Exchange Conference in anticipation of more surprises brought to the antique market.
Furong District has further enriched Changsha’s characteristic elements, improved the cultural taste of blocks and driven consumption growth through overall planning, street improvement, brand building and festival publicity.
